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Corporate speak...

I can laugh now (how I laugh) after escaping the mire of an organisation being dragged down by an American business model some 10 years out of date now...

...but it still raises the blood pressure to come across examples of the silly lengths some companies will go to, to disguise their actual identities.


A 'Waste Management Park' is a 'Dump' pure and simple.

A 'Retail Parc' is obviously something run and managed by either someone without a proof reading facility or pretensions to moving their business elsewhere in Europe

I could quote many examples, but at least the UK gets its own back with the following:

'Family Butcher'

'Neighbourhood recycling centre'

How I grinned to see the look of horror on the face of a visiting researcher from the States when I introduced him to these two beauties...